![]() ![]() That puts it behind only Tubi, which Fox just acquired, in viewership among the free, ad-supported channels. Positioned for a Streaming WarĪs it is, Pluto TV drives nearly 36 million monthly active users, offering 250 live, linear and on-demand “channels” organized around content types and genres. With advertisers shut out of the subscription services, they may look to shift some dollars to Pluto TV and its competition. Not only can Pluto TV carry promotions and “barker channels” for the SVOD offering that will funnel viewers there, it may make up for the giant hole in ad revenues hitting the parent company’s more traditional video units. Pluto TV could be vital to the subscription service’s success. Also Read: ViacomCBS Officially Announces Major Expansion of CBS All Accessīased on what they’ve said so far, expect something roughly similar to just-launched HBO Max and Peacock, which are both everything-but-the-kitchen-sink services, and planned free, ad-supported tiers. ![]()
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